Social media has completely changed the internet and you only need to look at a few social media case studies to understand that. In this article, we’ll take a look at some of the biggest social media sites on the internet.
Facebook – This is the social media platform, Facebook was founded over ten years ago by Mark Zuckerberg and has since grown to world domination. Over a 7th of the world’s population use Facebook and the numbers continue to grow. The site allows users to share posts, photos, videos and more with friends from their work, school or college. The network also has a heavy influence in helping users find friends they may have lost contact with.
Facebook’s Messenger platform has also become one of the most used messaging application too, challenging the likes of WhatsApp and Kik.
Twitter – The other big name in social media case studies, is Twitter. Created in 2006, Twitter brands itself as a micro-blogging platform and allows users to share what they want, when they want in 140 characters at a time. Twitter allows users to follow their friends and gain followers of their own and is widely used by celebrities and large organisations. Twitter has been described as “the SMS of the internet” and is predicted to be fast overtaking Facebook.
Twitter’s apps are some of the most popular on the Apple App Store and Google Play Store.
Google+ – This is one of Google’s many attempts at social media and their most successful to date. Google+ is the search engine’s equivalent to Facebook, but with the full power of Google behind it. Google+ integrates itself with many of Google’s other services, including YouTube, Google Play and Android. Google+ fails to attract many of the visitor numbers that the likes of Facebook and Twitter do, but is successful in its own right.
The social media scene is littered with many other rising stars, including the likes of Instagram, Tumbler and Pinterest. There’s so many different social media platforms, choosing the right one for your loves and interests is a difficult decision.