Quashing the Myths and Misconceptions about SEO

Posted on by Juliet

There’s a lot of fantastic advice about SEO out there, but there are also a lot of myths and misconceptions about SEO. For a New York SEO Company, these myths can be a major issue. In this article, we’ll quash some of the common myths and misconceptions about SEO.

To start with, a lot of people assume that SEO is a scam and that’s largely because of not reputable so called “SEO agencies” who contact business owners. These companies often have little knowledge of SEO and can instantly lead to a website owner being put-off from SEO. The example of an SEO scam is a service that promises “top rankings on Google” for $49/month.

SEO can be a scam, but it isn’t always. Reputable SEO companies can be very useful and do know what they’re talking about.

Another major misconception is that Google will find your website without SEO. Many designers will create a website with the assumption that Google will just figure it out. That’s really not the case. Google has millions of sites to crawl every day and chances are, it might just miss yours. Even when Google does find your website, there’s no saying how reputable it will deem your site without a little push in the right direction from SEO.

Likewise, many misguided website owners believe that they can hire an SEO specialist once and then move on. That couldn’t be further from the truth. As you update your website, you need to update your SEO. Like with anything across the internet, popular search terms are forever changing and your website needs to adapt to those changes, or get left behind. That doesn’t necessarily mean you need a permanent SEO specialist, but your site may need an SEO review every few months.

Finally, many people believe that SEO is all about finding one keyword and letting your visitors come from there. That can bring you visitors, but limiting yourself to only one keyword drastically limits your audience intake.

In conclusion, it can be difficult to sift through the myths when it comes to SEO. That being said, there is a lot of useful advice out there too.