The Key Signs That You Need To Invest In Search Engine Optimisation

Posted on by Juliet

Many of those who have already invested in cheap SEO services will tell you how it has done wonders for their business. However, when do you know that you need to invest in SEO? There are a number of tell-tale signs that your website or online business needs some search engine optimisation love.

Here’s some of the ones you should keep an eye out for and invest in SEO.

Your website isn’t ranking very high in search listings

You likely regularly search for terms relating to your business on Google. If you find that your website isn’t ranking highly for most terms that you’d expect it to, it might be time to invest in SEO. Furthermore, if you’re searching for your brand name in Google and it isn’t ranking highly, it’s definitely time to invest in search engine optimisation.

It’s worth keeping in mind that if you struggle to find your business on Google then potential customers will do too. If searching for your brand name is returning results for a competitor, you’re without a doubt in need of some SEO investment.

You’re investing too much into PPC advertising

Many people get confused between SEO (search engine optimisation) and PPC (pay per click). The latter basically means that you pay for a high listing in Google’s results and it can be pretty expensive. Many businesses use it as a quick alternative to SEO, but you might quickly find that you’re sinking too much money into it.

If you find that you’re spending too much on PPC advertising and it’s not really giving you any long term return, it may be time to take a look at SEO instead.

You’re not getting any leads from visitors

The visitor count of your website can be misleading. With a high visitor count, you’d be forgiven for thinking that those visitors might become customers. However, you may find that you’re not getting any leads from those visitors.

This simply means that you’re not bringing the right people to your website. SEO can target your website at the people it’s designed for and generate leads from them.